Jetty is small startup with a grand goal: Creating financially viable, high-quality transit alternatives to the automobile in fiscally constrained megacities across the world. We build such alternatives from pre-existing, quasi-informal systems. Instead of displacing incumbent jitney operators, we learn what they are doing right, and change incentives so they improve their service. We introduce the pre-existing transit industry (passengers, drivers and vehicle owners) to the advantages of modern technologies. We improve their governance and administration, optimize and standardize...